Lee's “Be Nice, Look Twice” Campaign Matched With "Look Over Your Shoulder, and Carry a Boulder"

In 2013, there was a near-record high of 21 pedestrian fatalities and 4 cyclist fatalities in San Francisco.  Mayor Lee announced his "Be Nice, Look Twice" campaign and he's received a lot of criticism for "pedestrian and cyclist blaming".  Shortly after, his advisers whipped up an equally worthy campaign, "Look Over Your Shoulder, and Carry a Boulder".

Preparing to walk through SF!
image found here.

"We know that pedestrians are the most vulnerable to cars, but they need to understand that people need to get from point A to B as quickly as possible, and even though they're driving a 2 ton vehicle with the potential for a high velocity collision, the pedestrian can be just as much to blame." said Lee's spokesman. He followed up with, "Cars are responsible for 66% of the accidents in the city, and that's why we we're trying to equal the playing field with cars, and encourage pedestrians to carry a boulder whenever possible".

Pedestrian hiding behind a boulder for dear life.
image found here

The boulder rules are similar to driving a car in the city.  As long as you don't intend on hurting anyone by carrying a boulder around, you won't be held accountable for any accidents.  Pedestrians are assured if they hurl a boulder into the middle of an intersection, so long as they weren't targeting anyone in particular it will be considered an inevitable fact of life in the city.

"Only two of the drivers responsible for fatalities faced any consequences, and the same will apply to boulder wielding pedestrians.
Image found here.