|Kids Gotsta Learn. Until you own a car you will never be safe.|
Lego and Playmobil sign on with SMAC (Speeding Motorists Against Cyclists) to bring your kids their City series of toys! Featuring "Riding a bike in the city." Yes, BOTH play-sets feature an ambulance and paramedics arriving to cart the City Cyclist off to the hospital. We spoke to the designers of the play-sets for a closer look.
"You'll notice that the cyclist is there alone, with no car or truck toy included. That because we believe that most biking accidents are 'solo falls'", Danish toy designer Robban Andreessen told us. "We here at Lego had an anonymous tip sent in about the vast conspiracy to under-report solo falls, as the leading cause of deaths among cyclists." He went on to say "We wanted to ingrain in children the belief that cycling is not only scary, it's downright dangerous and that nobody should ever try it. That's where these play sets come in. As the child builds the toy, the child is also building within himself the realization that driving a car is the only way to avoid becoming a victim."
|"Now do you see why mommy and daddy threw your bicycles into that ravine?"|
Other playsets planned for the series include "Free parking places for everyone right outside their favorite stores" and "Yelling loudly over others at public meetings to get your way." Andreessen told us that all three sets will be available in time for this holiday shopping season.